THE JOURNEY  
  OF THINGS  

 

THE EXHIBITIONS

 

THE CONCEPT

 

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„It is good to have an end to journey toward; but it is the journey that matters, in the end.”
Ernest Hemingway

 

 
     
  BROSE - FOGALE  
A REBEL JOURNEY
CAMERINO COLLECTION valet stand and accessories
by Brose-Fogale
 
Extensive development processes conflict with modern-day issues of sustainablity, reduction and quality. Bypassing intermediaries implies the challenge of being an all-purpose strategic.

Self-organized funding, marketing and distribution require campaining using off-the-wall channels - the valet stand was entirely funded via kickstarter, social media served as a target group marketing tool. While nothing new to technological goods classic furniture design has not made striking appearences in that domain until now.

The successful testdrive of the camerino collection disregarding the overrun standard approach to the market promotes down-sized structures, less compromises at the disadvantage of the product and favorable pricing altogether decreasing abrasion loss.
     
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  THE CONCEPT  
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© THE JOURNEY OF THINGS 2014